{
  "meta": {
    "version": "2.0",
    "priced_on": "2026-08-24",
    "method": "Every line is priced at replacement cost: what it would cost to buy that one thing, alone, from someone who sells it. Low is the conservative floor, high is what it honestly runs. source_type marks whether the basis is a rate actually charged (rate_history), a commonly quoted market rate (market_rate), or the savings it unlocks (savings_proxy). savings_proxy lines are labelled on the page.",
    "rounding_rule": "Unit costs round UP to the whole dollar so the price is never understated. Value totals print exact and are never rounded upward.",
    "deliverable_count_ruling": "41 deliverables: 33 across the six sessions and 8 in the bonus. The five 'between the sessions' lines are program supports, counted and totalled separately. 38 priced lines inside the ask, 46 including the bonus, 52 across all offers.",
    "bonus_ruling": "What's Next? 100+ Mentors is awarded for completing all six weeks, or to a guest one of those people brings. It cannot be bought and a Guest Pass does not admit anyone to it. It carries counted_in_ask false, so the page prints the six weeks and the bonus as two totals rather than one. Pricing something unbuyable into the ask would be the only dishonest line on a page called honest math.",
    "price_source": "docs/03-price-architecture.md v4, sealed 2026-08-24 against PRD v5.3",
    "rulings_applied": [
      "Six weeks, six seats, six stages. Resource Bank opens Business Model rather than standing as its own week",
      "The bonus sits outside the ask, counted_in_ask false",
      "GNV100 basis: two months separate is $2,225, not $2,425",
      "Elign app: $19/month launch rate through Dec 2026, $49/month or $495/year from Jan 2027; in-program line is 2 x $19 = $38",
      "Coherence is measured in hours and decisions, not multiples; its multiple is computed for audit and not printed"
    ]
  },
  "offers": [
    {
      "id": "accelerator",
      "name": "The Accelerator",
      "ask": 495,
      "ask_local": 445,
      "cadence": "once",
      "weeks": 6,
      "seats": 6,
      "groups": [
        {
          "id": "s1",
          "name": "Session One \u00b7 CEO Systems",
          "lines": [
            {
              "label": "Computer, cloud, AI Project, and bookmarks, fully synced",
              "low": 150,
              "high": 300,
              "basis": "SpaceTime, the workshop this session grew from, has a $150 rate history; a systems consultant bills up to $300 for the sync alone.",
              "source_type": "rate_history",
              "note": "SpaceTime rate history anchors the Session One floor"
            },
            {
              "label": "The Red Team installed in every AI prompt, so AI stops handing you slop",
              "low": 200,
              "high": 500,
              "basis": "Prompt engineering consults run $200 to 500.",
              "source_type": "market_rate"
            },
            {
              "label": "Calendar, reminders, and notes, each set to one purpose",
              "low": 100,
              "high": 150,
              "basis": "Productivity system setup bills $100 to 150.",
              "source_type": "market_rate"
            },
            {
              "label": "Your CEO DayCal",
              "low": 150,
              "high": 250,
              "basis": "A custom operating calendar is a $150 to 250 consulting deliverable.",
              "source_type": "market_rate"
            },
            {
              "label": "Your week, time-blocked",
              "low": 75,
              "high": 150,
              "basis": "Time-blocking sessions run $75 to 150.",
              "source_type": "market_rate"
            },
            {
              "label": "The professional stack, stood up live: booking, email, design, site",
              "low": 400,
              "high": 800,
              "basis": "Standing up booking, email, design, and a site is a $400 to 800 freelance engagement.",
              "source_type": "market_rate"
            },
            {
              "label": "The Task Audit: what you do, what it costs, what to hand off first",
              "low": 300,
              "high": 500,
              "basis": "A proper ops audit starts at $300.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 1375,
          "subtotal_high": 2650,
          "counted_in_ask": true
        },
        {
          "id": "s2",
          "name": "Session Two \u00b7 Ikigai Moat",
          "lines": [
            {
              "label": "Meet You in 10 Years",
              "low": 150,
              "high": 200,
              "basis": "A working visualization session has a $150 rate history.",
              "source_type": "rate_history"
            },
            {
              "label": "Your Ikigai, with your Founding Statement and first pitch",
              "low": 500,
              "high": 1500,
              "basis": "$500 is the floor for competent positioning work; naming firms alone start above $1,500.",
              "source_type": "market_rate"
            },
            {
              "label": "John Spence's four differentiations: your proprietary moat",
              "low": 150,
              "high": 400,
              "basis": "Differentiation workshops run $150 to 400 per person.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 800,
          "subtotal_high": 2100,
          "counted_in_ask": true
        },
        {
          "id": "s3",
          "name": "Session Three \u00b7 Business Model",
          "lines": [
            {
              "label": "Your Nowns: the people, places, and things you already have",
              "low": 150,
              "high": 250,
              "basis": "An asset inventory session runs $150 to 250.",
              "source_type": "market_rate"
            },
            {
              "label": "The Free Stack: software you stop paying for",
              "low": 100,
              "high": 200,
              "basis": "Priced at the subscriptions cancelled in year one, not the hour it takes.",
              "source_type": "savings_proxy"
            },
            {
              "label": "The Gainesville Ecosystem Directory",
              "low": 200,
              "high": 400,
              "basis": "Curated local research is a $200 to 400 deliverable.",
              "source_type": "market_rate"
            },
            {
              "label": "The Resource Guide: hundreds of free and reduced-cost local resources",
              "low": 1000,
              "high": 3000,
              "basis": "Priced at the savings it unlocks in year one; $1,000 assumes you use a tenth of it.",
              "source_type": "savings_proxy"
            },
            {
              "label": "Your nine-block Business Model Canvas, completed",
              "low": 300,
              "high": 750,
              "basis": "A facilitated canvas has a $300 per person rate history; agency-run sessions reach $750.",
              "source_type": "rate_history"
            },
            {
              "label": "Your Package Builder",
              "low": 150,
              "high": 400,
              "basis": "Offer packaging work runs $150 to 400.",
              "source_type": "market_rate"
            },
            {
              "label": "Pricing tactics and the skeptical-investor pass",
              "low": 300,
              "high": 600,
              "basis": "A pricing engagement alone starts at $300.",
              "source_type": "market_rate"
            },
            {
              "label": "48-hour validation experiments: real interviews, real outreach, real data",
              "low": 250,
              "high": 500,
              "basis": "What agencies call discovery and bill weekly for; two days of it runs $250 to 500.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 2450,
          "subtotal_high": 6100,
          "counted_in_ask": true
        },
        {
          "id": "s4",
          "name": "Session Four \u00b7 Reverse Engineer",
          "lines": [
            {
              "label": "Great Changes",
              "low": 150,
              "high": 250,
              "basis": "Structured reflection workshops run $150 to 250 per seat.",
              "source_type": "market_rate"
            },
            {
              "label": "Changes Greatness",
              "low": 150,
              "high": 250,
              "basis": "Same class of workshop, same market.",
              "source_type": "market_rate"
            },
            {
              "label": "The Creativity Academy six, built on executive retainers a decade ago",
              "low": 150,
              "high": 600,
              "basis": "Built and billed on executive retainers a decade ago.",
              "source_type": "rate_history"
            },
            {
              "label": "Your first delegable role: tracked, documented, written as a job description",
              "low": 150,
              "high": 350,
              "basis": "An HR consultant invoices $150 to 350 for a written job description.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 600,
          "subtotal_high": 1450,
          "counted_in_ask": true
        },
        {
          "id": "s5",
          "name": "Session Five \u00b7 Brandstorm",
          "lines": [
            {
              "label": "Your Before and After grid",
              "low": 150,
              "high": 300,
              "basis": "A component of brand strategy workshops that run $500 to 2,500 at agencies.",
              "source_type": "market_rate"
            },
            {
              "label": "Your Brand Attribute Framework",
              "low": 250,
              "high": 500,
              "basis": "Same workshop class, priced at the honest end.",
              "source_type": "market_rate"
            },
            {
              "label": "Mission, Vision, Values, and the positioning gap",
              "low": 150,
              "high": 500,
              "basis": "MVV facilitation runs $150 to 500 per seat.",
              "source_type": "market_rate"
            },
            {
              "label": "Logo and design-system direction",
              "low": 300,
              "high": 800,
              "basis": "Design direction briefs run $300 to 800 before a designer touches anything.",
              "source_type": "market_rate"
            },
            {
              "label": "The Pitch Builder unlocks: your pitch, assembled from your own words",
              "low": 200,
              "high": 400,
              "basis": "Pitch coaching sessions run $200 to 400.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 1050,
          "subtotal_high": 2500,
          "counted_in_ask": true
        },
        {
          "id": "s6",
          "name": "Session Six \u00b7 Proprietary Assets",
          "lines": [
            {
              "label": "AI education: LLMs, tools, and how to stop getting slop",
              "low": 150,
              "high": 300,
              "basis": "AI consultants bill $150 to 300 an hour to teach exactly this.",
              "source_type": "market_rate"
            },
            {
              "label": "House Prompts, with pre-prompts and post-prompts",
              "low": 200,
              "high": 500,
              "basis": "Custom prompt libraries sell for $200 to 500.",
              "source_type": "market_rate"
            },
            {
              "label": "Sabrina Ramonov's free site, curated into your stack",
              "low": 50,
              "high": 100,
              "basis": "The curation hour, not the free resource.",
              "source_type": "market_rate"
            },
            {
              "label": "The five-minute warm auto-reply, built and live",
              "low": 200,
              "high": 400,
              "basis": "Lead-response automation is a $200 to 400 build; five minutes converts roughly 21 times better than thirty.",
              "source_type": "market_rate"
            },
            {
              "label": "Your Moat Asset Register: prompts, systems, and automations, named as property",
              "low": 250,
              "high": 500,
              "basis": "An IP and asset inventory runs $250 to 500.",
              "source_type": "market_rate"
            },
            {
              "label": "One Skill and one Connector, working",
              "low": 250,
              "high": 500,
              "basis": "AI integration work bills $250 to 500 per working connection.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 1100,
          "subtotal_high": 2300,
          "counted_in_ask": true
        },
        {
          "id": "between",
          "name": "Between the sessions (program supports)",
          "lines": [
            {
              "label": "Six weekly peer-group hours, with my feedback in the room",
              "low": 150,
              "high": 300,
              "basis": "Facilitated group hours run $25 to 50 each on any coaching platform.",
              "source_type": "market_rate"
            },
            {
              "label": "The Elign app for the full program: every blank becomes your documents",
              "low": 38,
              "high": 38,
              "basis": "Two months at the $19 launch rate; $49 a month from January 2027.",
              "source_type": "rate_history",
              "note": "Ruled August 13, 2026"
            },
            {
              "label": "Every session recorded, yours to rewatch",
              "low": 100,
              "high": 200,
              "basis": "Course platforms charge $100 to 200 for far less personal footage.",
              "source_type": "market_rate"
            },
            {
              "label": "A free chat available five days a week",
              "low": 100,
              "high": 300,
              "basis": "Async office-hours access sells for $100 to 300 a month elsewhere.",
              "source_type": "market_rate"
            },
            {
              "label": "Miss for a real reason? Rejoin a new cohort free within 12 months",
              "low": 100,
              "high": 445,
              "basis": "Priced at the seat it replaces, $445 local, discounted for the odds you use it.",
              "source_type": "savings_proxy"
            }
          ],
          "subtotal_low": 488,
          "subtotal_high": 1283,
          "counted_in_ask": true
        },
        {
          "id": "bonus",
          "name": "What's Next? 100+ Mentors",
          "lines": [
            {
              "label": "A lawyer, curated to your business, reviewing your Packages Proposal",
              "low": 150,
              "high": 350,
              "basis": "An hour of small-business legal review runs $150 to 350.",
              "source_type": "market_rate"
            },
            {
              "label": "An accountant, curated to your business, reviewing your Business Plan",
              "low": 150,
              "high": 350,
              "basis": "An hour of CPA review runs $150 to 350.",
              "source_type": "market_rate"
            },
            {
              "label": "A brand mind and an operator, same treatment",
              "low": 300,
              "high": 500,
              "basis": "Two more specialist reviews at the same market hour.",
              "source_type": "market_rate"
            },
            {
              "label": "The FAM Startup Hour",
              "low": 50,
              "high": 100,
              "basis": "Priced as an event seat, not the room behind it.",
              "source_type": "market_rate"
            },
            {
              "label": "Your Business Plan, written in your words across six weeks",
              "low": 1500,
              "high": 3000,
              "basis": "The going rate for business plan writers, whose words you would be buying instead.",
              "source_type": "market_rate"
            },
            {
              "label": "Your Packages Proposal, the document that gets you hired",
              "low": 500,
              "high": 1500,
              "basis": "Proposal copywriters bill $500 to 1,500.",
              "source_type": "market_rate"
            },
            {
              "label": "Your Pitch Deck, the one that raises the money",
              "low": 1000,
              "high": 3000,
              "basis": "Deck designers bill $1,000 to 3,000.",
              "source_type": "market_rate"
            },
            {
              "label": "Your SOP Playbook: how to hire without losing what makes it yours",
              "low": 750,
              "high": 2000,
              "basis": "Process documenters bill $750 to 2,000.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 4400,
          "subtotal_high": 10800,
          "counted_in_ask": false,
          "note": "Awarded on completing all six weeks. Not for sale, not included with a Guest Pass."
        }
      ]
    },
    {
      "id": "guest-pass",
      "name": "Guest Pass",
      "ask": 90,
      "ask_local": 90,
      "cadence": "once",
      "note": "One session, any session, brought by a participant. No app. One pass credits toward the Accelerator on enrolment.",
      "groups": []
    },
    {
      "id": "mastermind",
      "name": "Mastermind",
      "ask": 495,
      "ask_local": 495,
      "ask_local_first_month": 395,
      "local_mechanism": "GNV100, duration once",
      "cadence": "monthly",
      "groups": [
        {
          "id": "mm-month",
          "name": "Every month",
          "lines": [
            {
              "label": "Three hours with a matched specialist who charges for this knowledge everywhere else",
              "low": 600,
              "high": 1050,
              "basis": "Specialist consulting runs $200 to 350 an hour.",
              "source_type": "market_rate"
            },
            {
              "label": "Ninety minutes with me, on whatever the month surfaced",
              "low": 225,
              "high": 450,
              "basis": "Coaching runs $150 to 300 an hour; ninety minutes at that band.",
              "source_type": "market_rate"
            },
            {
              "label": "The match itself: curation from a bench of 100 and counting, tuned to your exact problem",
              "low": 250,
              "high": 500,
              "basis": "A recruiter or connector charges $250 and up per warm, qualified introduction.",
              "source_type": "market_rate"
            },
            {
              "label": "Standing access to the bench and the room around it",
              "low": 100,
              "high": 150,
              "basis": "What a coworking membership charges for a hallway.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 1175,
          "subtotal_high": 2150,
          "counted_in_ask": true
        }
      ]
    },
    {
      "id": "founder",
      "name": "Founder",
      "ask": 495,
      "ask_local": 495,
      "ask_local_first_month": 395,
      "local_mechanism": "GNV100, duration once",
      "cadence": "monthly",
      "groups": [
        {
          "id": "fo-month",
          "name": "Every month",
          "lines": [
            {
              "label": "Three hours, one on one, pointed at exactly one business: yours",
              "low": 600,
              "high": 1500,
              "basis": "Founder and executive coaching runs $200 to 500 an hour.",
              "source_type": "market_rate"
            },
            {
              "label": "Q&AI between sessions: questions answered while they are still small",
              "low": 200,
              "high": 500,
              "basis": "Async access alone is sold as a $200 to 500 monthly add-on elsewhere.",
              "source_type": "market_rate"
            }
          ],
          "subtotal_low": 800,
          "subtotal_high": 2000,
          "counted_in_ask": true
        }
      ]
    },
    {
      "id": "coherence",
      "name": "Coherence",
      "ask": "495 once + 790/mo",
      "ask_local": "445 once + 790/mo",
      "cadence": "once + monthly",
      "composition": [
        "accelerator x1",
        "mastermind x2 months",
        "founder x2 months"
      ],
      "groups": []
    },
    {
      "id": "the-six",
      "name": "The Six",
      "ask": 2970,
      "ask_local": 2970,
      "cadence": "once",
      "note": "Private cohort, up to six. 18 Eli hours x $165 = $2,970 = 6 seats x $495. No founding rate.",
      "groups": []
    }
  ],
  "invariants": {
    "accelerator": {
      "sessions_low": 7375,
      "sessions_high": 17100,
      "supports_low": 488,
      "supports_high": 1283,
      "six_weeks_low": 7863,
      "six_weeks_high": 18383,
      "bonus_low": 4400,
      "bonus_high": 10800,
      "with_bonus_low": 12263,
      "with_bonus_high": 29183,
      "deliverables_low": 11775,
      "deliverables_high": 27900,
      "deliverable_count": 41,
      "multiple_floor_vs_local_six_weeks": 17,
      "multiple_floor_vs_local_with_bonus": 27,
      "per_week_local": 75,
      "per_live_hour_local": 25,
      "per_deliverable_local": 11,
      "per_week_exact": 74.17,
      "per_live_hour_exact": 24.72,
      "per_deliverable_exact": 10.85,
      "live_hours": 18,
      "live_hours_breakdown": "6 weeks x (2 h room + 1 h peer group)"
    },
    "mastermind": {
      "monthly_low": 1175,
      "monthly_high": 2150,
      "effective_hourly": 110,
      "hours_per_month": 4.5
    },
    "founder": {
      "monthly_low": 800,
      "monthly_high": 2000,
      "effective_hourly": 165,
      "hours_per_month": 3
    },
    "coherence": {
      "two_months_low": 16213,
      "two_months_high": 37483,
      "ask_two_months_local": 2025,
      "ask_two_months_standard": 2075,
      "month_one_local": 1235,
      "month_one_standard": 1285,
      "month_two_onward": 790,
      "per_day_local": 34,
      "per_day_exact": 33.75,
      "days": 60,
      "one_to_one_hours_per_month": 7.5,
      "one_to_one_breakdown": "Founder 3.0 Eli hours + Mastermind 1.5 Eli hours + 3.0 matched SME hours",
      "multiple_floor_vs_local": 8,
      "multiple_printed": false,
      "monthly_continuation_ask": 790,
      "monthly_continuation_value_low": 1975,
      "monthly_continuation_value_high": 4150
    },
    "separate_vs_coherence_gnv100": {
      "two_months_separate": 2225,
      "two_months_coherence": 2025,
      "two_month_saving": 200,
      "monthly_separate": 990,
      "monthly_coherence": 790,
      "monthly_saving": 200,
      "twelve_months_separate": 12125,
      "twelve_months_coherence": 9925,
      "twelve_month_saving": 2200,
      "sales_line": "The first month costs the same either way. Coherence costs $200 less every month after that."
    },
    "ladder": {
      "guest_pass": 90,
      "six_passes": 540,
      "accelerator_local": 445,
      "accelerator_standard": 495,
      "saving_vs_weekly_local": 95,
      "saving_vs_weekly_standard": 45,
      "guest_pass_credit": 90,
      "after_credit_local": 355,
      "after_credit_standard": 405
    },
    "counts": {
      "priced_lines_total": 52,
      "accelerator_lines_in_ask": 38,
      "accelerator_lines_with_bonus": 46,
      "source_types": {
        "market_rate": 44,
        "rate_history": 5,
        "savings_proxy": 3
      }
    }
  }
}